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    HE + FRA = HEFRA

    From Fierce Competitors to a Very Successful Merger, or a Brief History of the Polish brand HEFRA   Business has something in common with chemistry – we can never predict exactly what the final result of mixing different ingredients will be. For example, a merger between two fierce competitors may end in a complete disaster just as likely as… work like a dream. The latter has been the case for Warszawska Fabryka Platerów HEFRA S.A., the Polish manufacturer of deluxe flatware and tableware, which is the effect of merging two former arch rivals who, having suffered heavy losses during World War II, joined forces to create a completely new value.…